How UAE retailers are sustaining growth in a competitive market
Focusing on innovation and seamless customer experiences is helping sustain momentum
The UAE’s retail sector is on a steady growth trajectory, characterised by shifting consumer behaviour, rising technology adoption and the creation of platforms that enable a seamless consumer journey.
Its growth is evident in the numbers.
According to consumer consultancy GlobalData, the UAE’s retail sector, the region’s most penetrated market, is expected to be worth $70.5bn by the end of this year. This expansion is being driven by rising consumer spending, a growing population and the country’s position as one of the world’s most dynamic tourism destinations.
As the market grows, the structure of retail is also changing.
Alongside the rising prominence of e-commerce, there is a noticeable expansion in traditional brick-and-mortar formats, spanning both affordable and luxury brands. Together, these forces are shaping a strong physical and digital ecosystem that is expected to expand further as consumers and operators embrace new engagement formats.
