Power your business with embedded banking
Financial services are being embedded into everyday platforms, enabling frictionless experiences and unlocking new value streams
More and more financial products today are making their way into everyday platforms, be it ride-hailing applications or e-commerce, reshaping how people transact, save and do business.
This shift toward a connected ecosystem, where financial services coexist within non-financial platforms, is at the heart of embedded banking.
Take Careem, for example. Its in-app wallet allows users to store funds and make payments without switching apps, while licensed financial institutions handle the back-end infrastructure.
Similarly, Noon enables merchants to open business accounts directly on the platform, streamlining settlements and removing the need for traditional banking intermediaries.
According to UK-based financial services firm Ernst & Young (EY), over 70% of global financial technology (fintech) leaders believe that more than half of all financial services will soon be delivered through non-financial platforms.
This reflects a broader move towards finance in the digital experience age, where financial services are not just standalone products, but are embedded into the platforms people already use, reducing friction and enhancing engagement.
